THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on brand advocacy, and determine how satisfaction affects customer retention rates. A survey design was selected to collect data from a wide sample of consumers, providing robust and generalizable findings. Taro Yamane’s formula was used to derive a sample size of 400 respondents from the fast-moving consumer goods (FMCG) industry in Abuja. The reliability coefficient score for the survey was 0.91, indicating excellent reliability. The findings showed a strong positive correlation between customer satisfaction and brand loyalty, with satisfied customers more likely to repurchase, recommend the brand, and remain loyal. Recommendations include prioritizing customer satisfaction initiatives and continuously monitoring satisfaction levels to strengthen brand loyalty and drive long-term business success.
Related Project Materials
CRITICAL EXAMINATION OF THE ROLE OF SOCIAL MEDIA ON THE DEVELOPMENT AND SUSTAINABILITY OF SMEs IN LAGOS STATE
ABSTRACT
The focus of this study is to examine the role of social media on the development and sustaina...
PROBLEMS AND PROSPECTS OF TEACHING BUSINESS STUDIES IN SECONDARY SCHOOLS
ABSTRACT
The need to check the Problems and Prospects of teaching Business Studies as necessitate this research work. Th...
KNOWLEDGE, ATTITUDE AND PRACTICES OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN KARU LOCAL GOVERNMENT OF NASARAWA STATE
BACKGROUND OF THE STUDY
Adequate nutrition is crucial for children's optimum growth, health, and de...
IMPACT OF CUISENAIRE-ROD STRATEGY ON REMEDIATING ERRORS IN ADDITION AND SUBTRACTION AMONG PRIMARY SCHOOL PUPILS, IN LERE LOCAL GOVERNMENT AREA KADUNA,NIGERIA
ABSTRACT
This study investigated the impact of Cuisenaire rods strategy on remediating errors in addition and subtraction of numbers amon...
PROBLEMS ENCOUNTERED BY MANAGERS IN SETTING UP A SMALL SCALE HOSPITALITY BUSINESS
EXCERPT FROM THE STUDY
According to the Indonesia Agency for Small and Medium Enterprises, small scale enterprises are d...
THE IMPACT OF VIOLENT CONFLICT IN THE PROCESS OF DEMOCRATIZATION
Abstract
There seem to be a debate on the validity of democratic peace theory. While some scholars argued that democracy engenders peace,...
AN ASSESSMENT OF INNOVATIONS IN VOCATIONAL EDUCATION FOR CAREERS IN ADVANCED MANUFACTURING
ABSTRACT: Innovations in vocational education for careers in advanced manufacturing are essential for preparing students to meet the demands o...
EFFECT OF CRYPTOCURRENCY BAN POLICY ON UNEMPLOYMENT RATE IN NIGERIA
BACKGROUND OF STUDY
The global financial system is no doubt embracing the current transition from physi...
JUKUN-TIV RELATIONS FROM 1850 TO 1900: A CASE STUDY OF INTER-GROUP RELATIONS IN WUKARI LOCAL GOVERNMENT AREA OF TARABA STATE
ABSTRACT
Jukun-Tiv relation has increasingly gone through disturbing phases over the years, especially as from the incep...
THE INFLUENCE OF SUPPLY CHAIN RISK MANAGEMENT ON BUSINESS CONTINUITY
Abstract: THE INFLUENCE OF SUPPLY CHAIN RISK MANAGEMENT ON BUSINESS CONTINUITY
The objective of this study is to examine the influence of...
